Resource Library

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The John T. Gorman Foundation strives to be data-driven and results based and seeks to promote information and ideas that advance greater understanding of issues related to our mission and priorities. In our effort to promote these values, we offer these research and best practice resources collected from reputable sources across the country. The library also includes briefs and reports the Foundation has commissioned or supported, a listing of which can be found here.


How to message to vaccine holdouts

September 14, 2021 – FamiliesCOVID-19, Vaccination

Research on health communication can inform better vaccine messaging to the remaining vaccine holdouts. While forceful and direct messages encouraging vaccination may have been successful with the majority of U.S. adults, this same messaging may backfire on holdouts. Instead, well-intentioned, forceful messaging may be perceived as a threat to free will and trigger “reactance”— where the person is much less likely to do as directed. However, research has shown that even simple changes to make messages less threatening can reduce reactance. Framing information as a suggestion instead of a command leaves an individual feeling more like they have the freedom to make their own choice. Messaging on social media can also take advantage of the ‘bandwagon effect’ to reduce reactance. Even forceful messages were found to be more accepted if they had a lot of likes on social media.

Pathways to increasing vaccination uptake in Native communities

July 29, 2021 – General – COVID-19, Racial Equity, Vaccination

Longstanding inequities, community factors, and federal underinvestment in Native American public health has caused disproportionate harm to Native American communities throughout the United States during the COVID-19 pandemic. In response, Native nations have undertaken effective vaccination campaigns, resulting in higher vaccination rates among Native populations than among other racial and ethnic groups in the U.S. However, the remaining unvaccinated often report negative experiences with health care systems and concerns about the vaccine’s safety. New data from the American COVID-19 Vaccine Poll suggests messaging that can be effective messaging to address those concerns. #covid-19 #vaccination #racialequity

Covid infections and deaths drop to lowest rates in a year

June 8, 2021 – SeniorsCOVID-19, Rural, Vaccination

New COVID-19 cases and deaths are declining in rural counties, and in all Maine counties except Somerset, cases are under 100 per 100,000 residents – the lowest they have been since the pandemic started. These numbers continue to decline with vaccination uptake and more people spending time outside, where the virus is less likely to infect others. While rural COVID-19-related death rates are declining, they still remain disproportionately higher than in urban counties. This is in part due to rural places’ greater shares of older adults and people with chronic illnesses, along with lower vaccination rates in rural counties. #covid-19 #vaccinations #rural

West Virginia offers $100 incentive to young people who get vaccinated

April 27, 2021 – Older YouthCOVID-19, Vaccination

To encourage older youth and young adults to get a vaccine, the state of West Virginia is offering a $100 incentive, funded with CARES Act dollars. On Monday, April 26 Governor Jim Justice announced that any person ages 16-35 who gets, or has gotten, a COVID-19 vaccine will receive a $100 savings bond. After a strong initial vaccination roll out, West Virginia’s pace has slowed considerably even as the state has expanded vaccine eligibility to younger age groups. Simultaneously, COVID-19 infections are increasing among younger people, who now account for 26 percent of cases statewide as of mid-April. Given these factors, vaccinating young people has become a key focus in West Virginia’s plan. #covid-19 #vaccination

Rural seniors trail urban counterparts in vaccinations

April 20, 2021 – SeniorsCOVID-19, Rural, Vaccination

National Public Radio has analyzed county-level vaccine data from the CDC to examine rural-urban disparities. Analysis shows that the share of adults vaccinated in rural and urban counties is generally similar; however, among people age 65 or older, most states have higher vaccination rates in urban counties than in rural. In Maine, the vaccination rate for urban seniors is 4.5 percentage points higher than rural seniors. In only seven states are rural seniors more likely to be vaccinated: New Hampshire leads this trend with rural senior vaccination rates 5.8 percentage points higher than among urban seniors. This pattern of rural lags is especially troubling given the age structure of rural places: with older populations, and therefore greater shares of the population eligible for vaccination earlier on, rural counties should have higher vaccination rates overall. The article highlights the successes of certain rural places in the Southwest that have focused on collaborative, community-based networks to dispense vaccines, and encourages other rural places to utilize those models for outreach. #covid-19 #vaccination #rural

Manchester, New Hampshire works to vaccinate underrepresented populations

March 29, 2021 – FamiliesCOVID-19, Racial Equity, Vaccination

New Hampshire has set aside a quantity of COVID-19 vaccines for underrepresented populations and health care providers in Manchester are working to eliminate barriers and deploy these vaccines. Primary care providers at Catholic Medical Center are identifying and making home visits to folks with transportation challenges, limited broadband access, or who otherwise might have a tough time booking and attending a vaccine appointment. They have also set up a vaccination clinic at a local homeless shelter and have planned additional outreach to unhoused populations who may not want to visit the shelter. Another priority population for targeted outreach is non-native English speakers. Manchester is hosting specific vaccine clinics for Spanish speakers and Catholic Medical Center has plans for additional dedicated clinics for Nepali and Bhutanese populations. #covid-19 #vaccination #racialequity

Counties tackle transportation challenges for residents seeking vaccines

March 2, 2021 – FamiliesCOVID-19, Rural, Vaccination

The National Association of Counties highlights the efforts some counties have undertaken to shift public transit resources to transporting residents to vaccination sites. Some counties have utilized rural transit dollars allocated via the CARES Act while other places are leveraging pandemic related reductions in public transit ridership to dedicate vehicles and drivers to the effort. Coordinators identify short turnarounds as the main barrier, so it is essential to ensure that residents know county transportation is available even before booking an appointment, so residents do not turn down vaccination opportunities for fear of not having a ride. #covid-19 #vaccination #rural