Study demonstrates the limitations of text messaging as a strategy for supporting college preparation

Researchers from Abt Associates and Mathematica evaluated a U.S. Department of Education (DOE) college preparation program for the Institute of Education Sciences at DOE. The program—called Gaining Early Awareness and Readiness for Undergraduate Programs (GEAR UP)—used text messages to share college information and engage with high school students. The program aimed to use text-message-based advising to encourage first-generation and low-income students to enroll and persist in college. While previous studies have found text messaging supports are effective, this study found that the messaging did not have an impact on college enrollment. It is possible that other supports GEAR UP students received eclipsed any benefits that the text messaging may have had. #education

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