Rural Counties That Are Active Online Have Higher Incomes

The Daily Yonder reports on a new way to measure broadband use and adoption in rural places—the number of “ventures”, individual domain names with an active website, per 100 people. This measure is made possible by a new dataset from GoDaddy that contains county-level data about active websites. Researchers at Arizona State and the University of Iowa found that nonmetropolitan (rural) counties with more online ventures also had higher median household incomes, even when controlling for variables such as race, age, and local industry mix. #covid-19 #rural

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