Financial Incentives Increase Purchases Of Fruit And Vegetables Among Lower-Income Households With Children

New research in Health Affairs tests the effects of a 50 percent discount on produce among a sample of 600 low-income households in rural Maine, finding that spending on fruits and vegetables increased by 27 percent. The researchers conclude that this type of incentive program demonstrates desire for healthful food purchases and suggests that this scalable approach could have important effects on the social determinants of health.